Fashion / Beauty / Lifestyle

Jo Lorenz

Creative Director & Co-Founder of GAF About This

Jo Lorenz is a writer, creative and activist pushing for climate action, social justice and sustainability.

She is the co-founder of GAF About This, the progressive social media-focused organisation, driven by inclusive, reformist empowerment. The GAF About This network is a safe, informative and playful space for people to interact with one million engaged followers — with a reach of 8.4 million — who prioritise a progressive world. GAF About This creates and shares informative and entertaining digital content, as well as sustainable, political apparel, to enable people and communities to fight for climate, civil and racial justice.

Jo has more than 20 years of experience in the creative, marketing and communications field, having worked in Asia, Australia and the United States. Her unique writing and digital content creation has seen her working with global consulting and professional service firms, NGOs and social justice causes (including Sierra Club and Lonely Whale), and lifestyle brands who honour equitable and sustainable trade (including Vestiaire Collective, Tata Harper Skincare, Emma Lewisham, Olio E Osso, The Laundress New York, Moët & Chandon, and Votary London).

Jo has bylines with Eco Age and Vogue AU, writing pieces that push for intersectional justice; is a regular speaker and moderator of events for conscious businesses, movements and educational institutions; and is a ‘Climate Reality Leader’ having attended Nobel Peace Prize Laureate and US Vice President, Al Gore’s Climate Reality Training Corps in 2019.

Jo is mum to two beautiful boys, Harry and Jude, wife to an incredible man, a passionate advocate for intersectional justice, and a dedicated heliophile.

 

Instagram | @jo_lorenz

Website | GAF About This

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