Aicha Robertson is the creator behind The Fashion Heist. The Fashion Heist started as a blog in 2010 where Aicha would review the latest fashion collections. As The Fashion Heist grew over the years, her blog moved onto Instagram where she began collaborating with Nicolas Azar, an Argentine-Australian photographer.

Aicha has created a name for herself in the online space of Australian fashion. By creating editorials and video pieces that express her day-to-day style, beauty routines and lifestyle. She has also grown a large audience on TikTok where she has created a space dedicated to fashion style and movies reviews.

From this place of creation Aicha has gone on to collaborate with prominent brands such as Afterpay, The Body Shop, eBay, NYX Cosmetics, The Iconic, Aje, Netflix, Westfield.